The Email growth saw the profile increase from 83 at the start of the term to 157 contacts. However, it has been downsized since many profiles came from outside Australia. This is owing to the brand not open to having overseas shipping at the moment.
There has been a growth rate of 69.2% from previous term, indicating positive brand trajectory.
EMAIL BUSINESS PERFORMANCE SUMMARY FROM START DATE OF INTERNSHIP TO TERM END
EMAIL - NEW BLENDS FOR YOUR BEARD
EMAIL - CHRISTMAS
EMAIL - BALM SALE 1
EMAIL - BALM SALE 2
INSTAGRAM & FACEBOOK
The Instagram growth rate has been steady with acquiring 83 followers over the course. There has been a small drop in reach but the engagement rate has improved.
Boosted reels received over 8000 views supporting this engagement growth.
Facebook also witnessed positive growth in terms of content reach and visibility with more views.
SUNDAY FUNDAY MARKET
Reels are noted for their reach and engagement, this market update post was a top performing post on Instagram and fared moderately on Facebook.
STOCKIST PROMOTION - BALINESE BARBER
Stockist Promotions were a requirement in the client brief shared and this reel was designed to promote the then new stockist, Balinese Barbers.
The reel was a top performer and received more views compared to other content posted on both platforms.
The website footfalls increased with respect three metrics:
Organic Search Traffic - by 20%
Organic Social Traffic - 1.31%
Organic Shopping - 2.8%
The blog ‘How to grow and maintain healthy beard’ received 33.33% engagement rate.
