HAIRY AS - COPYWRITING & DESIGN
I planned and created content and design for Email, Social Media and Blogs. To ensure the brand collaterals drive awareness and relevance, I monitored performance through Meta Business Suite, adapting strategies based on data insights to maximise reach and engagement.
Materials Developed
Project Scope & Research
This covers the extensive research conducted to build an effective content strategy for Hairy As which include Opportunity Analysis, Stakeholder Analysis, SWOT & Competitor Analysis, Buyer Persona Profiles. Check it here.
Social Media Audit
I conducted a Social Media Audit to assess the platform performance, audience engagement and competitor content analysis to decode growth gaps and draft a better strategy. Check it here.
Content Plan
The content plan developed for social media, blogs and email that aligns with the brand personality and engage audiences with high-impact messaging. Check it here.
SMART Goals for check platform. Check here
SOCIAL MEDIA POSTS - The following social media initiatives which include market updates, stockist promotions, and sale reminder posts were executed for the brand as part of a broader strategy to enhance the brand’s digital visibility and engagement. Check the project outcome of each vertical here.
This Sunday Funday pop up market coverage received over 700+ views organically and was the top performing post.
This gif emailer received good open rates and click through rates. Its made with the official brand palette and features strong CTA to boost CTRs.
PROJECT OUTCOME
The new stockist Balinese Barber needed a promotional reel in collaboration to get more footfalls in store for Hairy As products.
EMAIL CAMPAIGNS - These were strategically curated to engage with brand's core audience category and helped in reinforcing brand relevance. The 10$ Balm sale email secured a sale worth $30. Check the project outcome of each vertical here.
The Balm Sale emailer received overall good response with one conversion worth $30. This was the cue to actively roll out emails consistently and twice a week during sales.
BLOGS - Blogs were developed by integrating the ranking keywords to trending blog topics selected from AnswerThePublic. These content pieces facilitated the website rankings and SEO efforts.
This blog topic explores beard concerns many men face, especially those with length and affected by the Australian weather. It includes internal backlinks along with redirection to Beard & Blade page - a popular Ecom store for men’s grooming.
The second Balm Email did not receive conversions , but picked up the engagement for the sales, building traffic to social pages.
Christmas is an active time for brands to throw offers and customers keenly check their emails to get updates. Attempted to create this gif emailer which received good open rates.
Featured our stock photos from photoshoot for that pop of colour when customers open the site. Tried to cut through with testimonial email, to build awareness about bestsellers in the house.
To cut away from repetition, this blog tried to tap into the ranking keywords queries to answer the best products from the house of Hairy As.
Created this post for World Beard Day with a witty line. This post received modest organic traction on socials.
This was the first email rolled out featuring the then limited edition products.
Seasonal search queries are common for beard, this topic was picked catering to that. It features the brand’s famed All Purpose Balm for global application to troubleshoot all beard needs.
This blog has been uploaded to the blogs section and covers the fundamental question of ‘How to Care for one’s Beard’. It received engagement metrics of 33.33%.